Jaylen Clark – a college basketball player at UCLA – has become the first college sports player to release his own cryptocurrency.
Clark Makes Crypto – and Sports – History
Known as $JROCK, the product was announced last Thursday to approximately 22,000 followers on YouTube and nearly 60,000 fans on Instagram. Those following Clark and his sports career will have first access to the coin through a platform known as Rally, which Clark has partnered with. At the time of writing, the price of $JROCK is about 16 cents.
In addition to the coin, fans will also gain access to special ticket and merchandise giveaways. Clark joked about his entry into the world of entrepreneurship in an interview, claiming:
I’ve seen comments everywhere talking about how I’m the Black Elon Musk. It’s just super cool to be the first to do anything. When this goes five, six, seven — even 30, 40 years from now, I can look back and be like, ‘Yeah, I remember when I kicked all this off.’
Nick Millman – the vice president of partnerships at Rally – also threw his two cents into the ring, commenting:
Holding the $JROCK coin is like holding the ticket to the digital fan club for Jaylen. It’s not just like a poker chip that you’re gambling on.
Clark has always been interested in cryptocurrency. He has already made a bundle off Dogecoin – the popular meme currency whose mascot is an adorable Shiba Inu dog – and he’s known to track the prices of certain assets during long bus rides to stadiums and playing fields with his teammates. He and those around him often joke about what they would buy if they ever decided to fully cash in on their earnings.
Clark says that he purchased Dogecoin when it was originally trading for about one cent. It later rose to 70 cents, and he cashed in right before the eventual crash. Overall, Clark says he made about $10,000 from his Dogecoin earnings. He mentioned:
For a college kid to sit on your bed and make ten racks and put in no effort is crazy. Like, that’s not heard of.
Connecting With Fans Even More
He’s now excited about the prospects of having his own cryptocurrency in that it will allow him to connect with his fans on a much deeper level. He states:
Someone could click on a [YouTube] video and just get lucky and then I have to take them [to a game] and they don’t even support me like some of the diehard UCLA fans that I know I have out there, so this is a way for me to kind of weed through it, if you know what I mean, so it’s super cool. So long as you hold the coin and as more people hold the coin, it goes up in value too, so it’s a win-win for everybody.