Popular fast food chain Burger King is looking to get involved in the crypto craze through a new contest it’s hosting.
Burger King and Crypto… A Solid Match?
The restaurant is partnering with trading platform Robinhood to give customers the chance to begin investing in crypto or add more units to their portfolios. The contest is set to last through November 21 of this year, and customers can win an assortment of prizes including several units of Doge or single units of either bitcoin or Ethereum – the two largest cryptocurrencies in the world.
Burger King estimates that roughly one in every 100,000 participants will win a full BTC, while about one in every 10,000 will win a full ether. On its website, Burger King explains:
As a brand, we are always looking for ways to reward our most loyal guests with exclusive offers that are exciting, unique, and culturally relevant. Cryptocurrency (crypto) has been a hot topic of conversation recently, but we know it can be difficult to understand. That’s why we wanted to bring crypto to our guests in a way that was accessible and digestible (literally and figuratively) — through our food.
To be part of the contest, participants must be members of the restaurant’s Royal Perks program, which garners them rewards points every time they spend money on products. As part of the program, they will receive a special code that gives them up to five dollars to use at participating locations. The money can also be spent online or through the chain’s mobile app. Once this is done, foodies will become eligible for digital prizes.
Customers must be a minimum of 18 years of age to take part in the contest. They must also be a resident of the United States. As more prizes are claimed throughout the duration of the contest, odds of winning are likely to change.
The news is exciting to many, though some are criticizing the restaurant chain for allegedly not traveling far enough with its crypto agenda. For example, Burger King is taking some flak from diehard crypto fans who are asking that they be allowed to spend crypto on whoppers, fries, shakes, and other food-related merchandise, though at the time of writing, the restaurant has not moved forward on this yet.
Not Yet Being Used for Payments
The company explained in a statement:
We’re excited to offer guests a side of crypto in this promotion, but we don’t have any news on whether we will be accepting crypto as payment in the future.
To some, this is a real letdown considering bitcoin and many of its crypto cousins were initially designed to serve as payment options. Investing in crypto can only go so far, but the idea of buying items and services with crypto will bring the space’s agenda full circle.