Huobi Launches $100 Million Lunar New Year Campaign to Support Metaverse Development

[PRESS RELEASE – LONDON, Jan. 24, 2022]

Huobi Global, one of many world’s main digital asset exchanges, at present introduced the official launch of its Lunar New Year marketing campaign, dubbed Prime Fest: Tiger Year.

Lasting till February 14, 2022, this marketing campaign encourages customers to discover future potentialities within the metaverse, an expansive community of digital worlds which will incorporate augmented actuality, digital actuality, 3D holographic avatars, video and different technique of communication sooner or later. To promote the event of the metaverse, Huobi is doling out US$100 million in prizes and rewards, together with entry to new metaverse token listings below Primelist, high-yielding asset administration merchandise below PrimeEarn, and particular blind field attracts below PrimeField. Huobi may also invite individuals to register for DIDs (decentralized identifiers), or customized digital identities within the metaverse; these customers can be eligible to win distinctive tiger-themed NFT avatars.

Huobi’s DIDs are designed to be customers’ entry level into the metaverse, offering them with an entry level between Web2 and Web3. DIDs are extensively thought of a prerequisite for anybody trying to enter the metaverse, not solely granting person entry but additionally recording and verifying all data and exercise on blockchains. DIDs supply customers safety, possession, and interoperability. Huobi’s NFT platform launched its personal DIDs on the finish of 2021 to give choose customers entry to unique NFT releases, airdrops, and different particular advantages.

“Our emphasis on the metaverse reflects our intentions to provide a more fun and unique crypto experience,” mentioned Huobi Co-founder Du Jun. “We’re not just another spot trading exchange. We pride ourselves on our diverse set of products and services, and the promotions we run are designed to gamify the trading experience and make it more fun.”

Huobi has been supporting GameFi and metaverse tasks via investments and token listings. In September of 2021, Huobi launched a $10 million fund to spend money on rising GameFi tasks. The fund has invested in Zuki Moba, a Vietnam-based community-oriented MOBA Esports Game (Multiplayer Online Battle Arena) and Project SEED, a GameFi project using a “Play to Earn” mannequin.

Over the final year, Huobi listed tokens resembling Decimated (DIO), a multiplayer on-line roleplaying sport in a dystopian cyberpunk metaverse, and ERTHA, a sport that permits gamers to discover and examine a digital world by specializing and rising the energy of their respective NFTs and international locations.

To be taught extra about Prime Fest: Tiger Year, click on here.

About Huobi Group

As a world-leading company within the blockchain business, Huobi Group was based in 2013 with a mission to make breakthroughs in core blockchain technology and integration blockchain technology with different industries. Huobi Group has expanded into public blockchains, digital belongings buying and selling, wallets, mining swimming pools, proprietary investments, incubation, digital asset analysis, and extra. Huobi Group has established a worldwide digital economic system business ecosystem by investing in over 60 upstream and downstream firms within the blockchain business.


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