Warner Music Group (WMG) is completely immersing itself in the crypto industry. The multinational record label announced Wednesday that it plans to develop play-to-earn games centered around WMG in partnership with blockchain game developer Splinterlands.
Per the deal, the two companies will collaborate on creating arcade-style blockchain games for select WMG artists to advance “wider adoption and foster community building.” In addition, players will be rewarded with NFTs, which they can further trade, sell, or lease.
“I don’t think we can underestimate how massive the opportunity around P2E gaming is,” Oana Ruxandra, chief digital officer of WMG, said in a statement. She added:
“Our partnership with Splinterlands pulls focus to our artists and their music as we all work together to develop and maintain tokenized games. As we build, we will be unlocking new revenue streams for our artists while further solidifying fans’ participation in value created.”
Founded in 2018, Splinterlands operates a fantasy-themed trading card game ‘Splinterlands’ using Hive and WAX blockchains. The game currently has over 450,000 daily active users with registered users standing at $1.8 million.
With this, WMG has closed another successful deal in the blockchain industry. Last month, the company partnered with The Sandbox to launch a concert theme park in the metaverse game.
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