Bitget: the rebranding of the exchange as seen from the inside

Bitget, among the leading cryptocurrency copy trading platforms, has announced its own rebranding aimed at strengthening its position as a leader in innovative crypto trading products. 

At a time when there is nothing but talk of Twitter’s rebranding into X, Bitget has also released its own change in style.

bitget rebranding

The rebranding campaign focuses on the “Trade smarter” philosophy, which emphasizes Bitget’s commitment to providing users with tools for a financial industry that is safe, easy to use, and efficient. 

This vision is exemplified by Bitget’s main copy trading feature and the artificial intelligence-based tools that will be introduced in the near future. 

“Bitget’s 5-year journey has been a testament to our continuous technological transformation, and I am proud of the progress the platform has achieved since 2018. Today, as we unveil our new brand identity, vision and visuals, we reaffirm our dedication to shaping a smarter digital future. Bitget is committed to collaborating with industry leaders to create a trading environment that is safer, smarter, and more productive, reflecting our shared vision for success,” 

commented Gracy Chen, the managing director at Bitget.

Bitget users

Bitget recently reached the milestone of 20 million registered users after integrating with Bitget Wallet (Bitkeep), a considerable achievement since the platform was launched in 2018. 

Currently, more than 110,000 traders contribute their trading strategies to the platform, while about 540,000 follow them and leverage their expertise. The launch of copy trading on Bitget had a significant impact on the results achieved in the first half of 2023, attracting more than 29,700 new elite traders, 169,800 new followers, and a total of more than $74 million in profits generated.

The rebranding of Bitget

Returning to the rebranding, Bitget updated its visual identity to streamline the trading process, making it simpler and more efficient. 

The new visual design of the brand will be based on a “subtractive” approach, first touching the “tails” of Bitget’s iconic arrow logo. 

The simplified graphics emphasize a sense of direction to help users find their trading vector in line with their investment goals. Over the next six months, the exchange will also undergo an overhaul of its desktop and mobile apps.

The crypto exchange’s goals

Bitget’s commitments, which include adherence to transparency and education, also extend to the exchange’s educational efforts, which are part of its “Trade smarter” philosophy. 

To that end, Bitget continues to set the highest standards of transparency and security for users by publishing monthly audits on the status of its reserves, with Proof of Reserves reaching 223% in July and the User Protection Fund surpassing $300 million in stored value.

“From its inception, Bitget has championed the slogan “Better trading, better life,” inspiring individuals to embrace cryptocurrencies and unlock their potential for a brighter future. Over the past five years, it has been at the forefront of innovation, prioritizing users’ needs to address complex challenges in trading. Today, Bitget remains a trailblazer, offering user-friendly trading products that set the standard in the crypto industry. With an unwavering commitment to shaping a smarter future, Bitget harnesses the power of technology to empower its users and drive positive change in the industry,”

explained Gracy Chen.

Where and how to use the copy trading platform and more

Bitget currently operates in over 60 countries and regions with 1,300 employees and ranked fourth among CEXs for quarterly accumulated trading volume, according to the TokenInsight 2023 Q2 Exchange Report

Among the top 5 CEXs, Bitget had the second highest increase in market share, growing 1.81% to 8.7%. The BGB token became the best performing CEX token in 2023, surpassing BTC year-to-date.

The exchange plans to continue to improve its platform and launch more useful tools, such as AI functions, to help users trade smarter. Bitget will also continue to improve user awareness of cryptocurrencies through its global educational initiatives, programs, and partnerships with famous names such as Lionel Messi.

About Bitget

Founded in 2018, Bitget is the world’s leading cryptocurrency exchange that offers Copy Trading services as one of its main features. Serving over 20 million users in more than 100 countries and regions, the exchange is committed to helping users trade smarter by providing a secure and unique trading solution. 

Bitget inspires people to embrace cryptocurrency through collaborations with credible partners, including legendary Argentine soccer player Lionel Messi and official eSports event organizer PGL.