American fast-food behemoth McDonald’s is the newest main model to make a transfer into the metaverse by (*11*)no fewer than twelve trademark purposes on February 4, eleven of which make direct references to digital eating places, cafes, live shows, and different digital providers, items, and occasions.
Trademark legal professional and founding father of Gerben Intellectual Property Josh Gerben first introduced up the purposes on Twitter, pointing out 10 purposes filed by the fast-food chain.
These filings point out that the company many plan to supply “a virtual restaurant featuring actual and virtual goods” and “operating a virtual restaurant featuring home delivery.”
One of the submitting purposes requests to trademark “Virtual food and beverage products” and “Downloadable multimedia files containing artwork, text, audio and video files and non-fungible tokens” (NFTs).
McDonald’s additionally included its McCafe model within the Metaverse trademark application. The model additionally seeks to trademark “Virtual food and beverage products” and “Downloadable multimedia files containing artwork, text, audio and video files and non-fungible tokens.”
The transfer follows a broader pattern throughout the business the place huge tech and luxurious corporations are attempting to get their share of the long run digital world.
Just earlier this year, Walmart and Crocs filed trademark purposes indicating that they plan to supply digital items, digital property, and NFTs.
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