Star Trek Enters NFT Space with ‘Continuum’ Trademark Application

CBS Studios has submitted an application to secure the name “Star Trek Continuum” for NFTs and crypto collectibles. The United States Patent and Trademark Office (USPTO) has accepted CBS Studios’ application, allowing them to use the iconic Star Trek name in conjunction with NFTs and crypto collectibles associated with their Continuum series.

Star Trek Continuum” NFTs and Crypto Collectibles

According to records from the USPTO, the character mark for the Star Trek franchise was officially registered on August 8th, following CBS’s initial application in April. This trademark is intended for use in an online marketplace specifically dedicated to digital crypto collectibles and video clips authenticated through NFTs. 

The “Star Trek Continuum” line of NFTs features a variety of starships from the expansive Star Trek universe. Users will have the ability to customize these NFTs based on their personal preferences, adding an extra layer of engagement and personalization. It’s important to note that the trademark application primarily centers around the name “Star Trek Continuum.”

While CBS’s move to embrace the NFT space is noteworthy, navigating the complexities of U.S. trademark and patent laws could pose challenges for traditional companies making their foray into the crypto world. The surge in interest around NFTs is evident from the rising number of trademark applications. 

A Glimpse into the Future

The enduring popularity of the Star Trek universe continues to captivate fans, including those within the cryptocurrency community. William Shatner, the actor renowned for his portrayal of Captain James T. Kirk in the original Star Trek series, remains an active figure in both realms. He not only participated as a speaker at the 2023 Consensus conference, but he is also scheduled to share his insights once again in the upcoming 2024 conference.

As CBS Studios takes steps to integrate the iconic “Star Trek Continuum” brand into the NFT and crypto collectibles landscape, it’s clear that the intersection of well-established franchises with emerging blockchain technologies is garnering significant attention and interest from fans and industry observers alike. The trademark application serves as a testament to the evolving nature of intellectual property rights in the rapidly changing digital realm.

Major Brands in the NFT Landscape

The endeavor by CBS Studios to trademark “Star Trek Continuum” for NFTs adds to the growing list of major brands venturing into the NFT space. Renowned companies such as Disney, Amazon, and others are racing to establish a presence within the NFT market. This trend underscores the significant potential that NFTs hold as a bridge between traditional entertainment and the decentralized digital realm. As established brands explore NFTs, they contribute to the ongoing evolution of how we perceive, create, and engage with digital assets.

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