The company has made a strategic shift in this area, where it had maintained a cautious approach for many years.
PwC US President Paul Griggs stated in an interview that this transformation began last year. According to Griggs, the appointment of crypto-friendly regulators in the US and Congress’s adoption of new legislation covering digital assets, particularly stablecoins, were decisive factors in shaping PwC’s approach.
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Griggs stated that the regulatory framework, particularly the GENIUS Act and stablecoins, would increase confidence in the market, saying, “The regulatory details for stablecoins will strengthen confidence in these products and asset class. Asset tokenization will inevitably continue to evolve, and PwC needs to be a part of this ecosystem.”
This new development reveals that the Trump administration’s steps towards cryptocurrency policies have encouraged even established and large-scale companies that previously stayed away from the digital asset market.
*This is not investment advice.
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