How to buy Google (Alphabet) stock? 2023 Quick Guide

Where to buy Google (GOOG) shares?

Thinking of investing your money in Google stocks, but unsure of what to do next? To acquire Google shares, the wisest option would be to use a platform specialized in the purchase of shares.

Created in 2015, Alphabet is a conglomerate of companies owned by Google. Therefore, Google shares are actually Alphabet shares, known as GOOG and GOOGL. Buying GOOG shares is therefore not only investing in the performance of Google, but also of all the other companies in the Alphabet group.

Different brokers and platforms facilitate the acquisition of Google shares. Here is our suggestion.

Easy to use and above all regulated by French standards, the eToro platform is recommended for beginners and will undoubtedly meet all your expectations for the acquisition of Google shares.

To acquire Google shares on eToro, you must open an account on the site, deposit euros and complete the purchase of Google shares in a few clicks.

Buy shares on eToro

Launched in 2017, eToro is a pioneer in online investing. This platform offers the opportunity to invest in a wide range of financial instruments, including stocks, ETFs, Forex, commodities and even cryptocurrencies.

eToro brokerage services are provided by eToro Europe, a company registered in Cyprus. This gives it the ability to offer services fully compliant with French legislation.

eToro is also famous for its social trading feature, which allows anyone to replicate other users’ trades. Although this feature may appeal to novices, you are advised to make your own portfolio management decisions. In addition, eToro positions itself as an ideal platform for beginners and those looking to diversify their investments.

Buying Google shares through eToro is relatively simple:

• Register on the platform;
• Deposit funds in euros into your account;
• Accomplish the purchase of Google shares in a few clicks.

If you’re considering using eToro, here’s how you can create an account on the platform and easily acquire Google shares.

How to open an account on eToro?

To create an account on eToro, click on the button below (affiliate link). Then, once on the eToro home page, press the ” start investing » located at the bottom left of your screen:

Buy shares on eToro

Once redirected to the eToro registration page, you have the option to register using your Facebook or Google (Gmail) account. You can also opt for a more traditional registration method by providing a pseudonym, an email address and a strong password.

To complete your registration on the eToro platform and proceed with the purchase of Google shares, you will now need to provide additional information relating to your identity: present an identity document, confirm a telephone number and complete a short questionnaire. eToro respects French regulations, so this step is essential.e.

Need a more detailed guide? Here’s how to open an account on eToro step by step

How to fund your eToro account with euros?

Now that your eToro account is active, it is necessary to deposit euros into it in order to be able to buy Google shares. To do this, click on the ” Deposit of funds » which is located at the bottom left of the dashboard of the platform:

Before proceeding, it is important to note that your balance on eToro will be displayed in US dollars and all transactions take place in this currency. Don’t worry about it, your euros will be automatically converted into US dollars with each operation.

To fund your eToro account with euros, you have the following options: bank transfer or payment by credit card. To help you make your choice, here are the characteristics of each payment method on eToro:

Need help funding your eToro account? To understand how, click on the wording corresponding to your payment method:

Buy shares on eToro

Now that you have euros available in your eToro account, you can buy Google stock in just a few steps. Just enter ” Alphabet », « Google ” Or ” GOOG » in the search bar and click on « invest “.

A new tab will appear showing the price of a Google stock, which here is $126.68. You can specify the amount you wish to invest, for example $500, then click on ” Place an order to buy Google stock.

You are now the holder of a Google stock CFD. This means that you don’t actually own Google stock, but you follow the stock price movement in the markets.

If you are new to the world of investing, it is recommended not to use leverage. Keep the x1 setting to minimize the risks associated with this trading tool.

It is crucial to point out that even if eToro displays an amount in dollars, you can place an order using your euros on the platform. These will be automatically converted for this transaction.

What is a contract for difference (CFD)?

What relationship does Google have with Bitcoin and crypto?

Google, like many other tech companies, has a vested interest in blockchain, the technology behind Bitcoin and other cryptocurrencies. However, its approach to cryptocurrency has evolved over time.

Initially, Google took a rather cautious approach towards cryptocurrencies. For example, in March 2018, Google has announced that it will ban all cryptocurrency-related ads on its advertising platformciting the potential for financial scams.

However, Google has since relaxed some of these restrictions. In 2021, Google has announced that it will allow some cryptocurrency ads againprovided that advertisers are registered with the appropriate financial regulatory bodies.

Additionally, Google has also shown a growing interest in blockchain and has sought to integrate this technology into some of its services. For example, Google Cloud announced several partnerships with blockchains and launched a service that allows developers to create applications based on these blockchains. Thus, Google has approached the Polygon, Tezos, Ethereum, NEAR Protocol, Flow, Band Protocol or Binance BNB Chain blockchains.

While applications listed on the Google Play Store were previously not allowed to use non-fungible tokens (NFTs), things change in July 2023. Google announces that it wants to “fostering new blockchain-based experiences” and then authorizes NFTs on its application store, subject to a few strict rules that developers must follow.

In sum, the giant Google is particularly crypto-friendly and this trend has been confirmed over the years. The American company is associated with a multitude of major blockchains and is multiplying partnerships in the sector, in particular with its Google Pay payment service.

Buy shares on eToro

Frequently asked questions about the Alphabet stock (Google)