He says traditional social media has too often prioritized short-term engagement over long-term user benefit.
According to Buterin, building better mass communication tools is essential for a healthier society. These tools should surface quality information, highlight well-reasoned arguments, and help people find common ground. In his words, there is no single trick to solve these problems, but decentralization offers a strong starting point.
The Pitfalls of Token-Driven Social
Decentralized social relies on shared data layers that allow anyone to create their own client or interface. For Buterin, this approach fosters competition and innovation, rather than letting a few giant platforms control the conversation. Since the start of the year, he has been actively using Firefly, a multi-client platform that connects decentralized networks like Lens, Farcaster, Bluesky, and X. This allows him to read and post across multiple networks, demonstrating the potential of decentralized social tools to give users control and freedom in their online interactions.
While crypto social projects have generated excitement, Buterin warns that simply adding a speculative token does not guarantee innovation. Over the past decade, many platforms have attempted to incentivize creators through token-based economies, but most have failed. These projects often reward users with pre-existing social influence rather than content quality, and the token values tend to collapse within a few years.
In 2026, I plan to be fully back to decentralized social.
If we want a better society, we need better mass communication tools. We need mass communication tools that surface the best information and arguments and help people find points of agreement. We need mass communication… https://t.co/ye249HsojJ
— vitalik.eth (@VitalikButerin) January 21, 2026
Substack provides a useful real-world example of a sustainable creator economy. It supports high-quality content by allowing users to subscribe to creators directly. Buterin emphasizes that the key difference is the focus on social value rather than speculative financial incentives. The lesson for decentralized social networks is clear: building meaningful communication tools must come first, while economic models should serve, not dominate, the platform.
More About Vitalik Buterin
Vitalik Buterin recently expressed stronger support for native rollups on Ethereum, noting that earlier concerns about their practicality have eased. Previously, he worried that native rollups had to choose between “zk mode” or “optimistic mode,” and immature ZK-EVMs made zero-knowledge mode unreliable. This forced L2s to favor slower withdrawals backed by Ethereum’s security, which could harm composability and encourage complex multisig bridges.
I’m definitely more in favor of native rollups than before.
Before a big reason why I was against, is that a native rollup precompile must either be used in “zk mode” or in “optimistic mode”, and ZK-EVMs were too immature for ZK mode, and so if we give L2s the choices “have 2-7…
— vitalik.eth (@VitalikButerin) January 19, 2026
Now, timelines for Ethereum fully embracing ZK at L1 align with adding a native rollup precompile, solving that problem. Buterin also highlighted the importance of synchronous composability as a reason to adopt L2s and suggested approaches to integrate precompiles with new rollup features while maintaining flexibility and standardization. He emphasized the need for careful design to allow rollups to use native precompiles for EVM functions while supporting custom proofs for additional features.
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